The Niche Of Douban Aggregation Function

" Society is no longer a big melting pot, and is divided into a have different preferencesand lifestyle groups. Those small, new, enthusiastic groups, are social development playsan important role." The famous American analysts Mark Payne in the" small trend:determine the future changes in the hidden force" in one book put forward the above pointof view, with the future of the development and progress of society, the rising of smallpower plays a more and more important role, and new media network is a nichepolymerization at important sites and platform.Mass communication is an important part of modern society, in the traditional media,new media full of challenges, seize the audience ’s attention to the content is limited, as thecenter of the propagation mode gradually transformed into a center for the audience, massmedia dissemination mass-decentralization trend began to clear. More and more minoritygroups in the mass culture propagation environment, through technical innovation andapplication, rapid polymerization in different media, and plays a more and more importantrole, embodies the disseminated form of progress, minority communication has become adevelopment trend of the media function.The spread of different subjects in different ways for different object communication indifferent content, realize information of multi-point to multi-point, embody the respect forindividuality, respect for differences of multiculturalism, this mode of transmission forsmall polymerization provides a possibility. New media for the audience to provide beyondtime, space constraints of the exchange platform, more and more small group by groupmembers, between the common hobby, interest and aggregation in the network, formed acertain range of the minority communication. As the Web2.0era outstanding personalizedweb site--Douban, through the operation of the user’s interest in the audience, and givefull play to the subjective initiative and creativity at the same time, paying attention toaudience relationship management, enhances the website virtual community stability,improve web syndication capability of audience.The" using and satisfied"," help" is his theory as a guide, the fabaceous valve netdevelopment concept analysis, fabaceous valve net firmly seize the audience forindividuals interested in management demand release, stand in the user’s position, throughthe analysis of the user of the site within the functions of the motives and needs of theaudience to meet the polymerization. In addition, website also emphasized the subjectiveinitiative of the users, the user into the site, through the humanized design, rich userexperience, through meeting different demands of people to achieve polymerization, has certain delegate sense.COM is a strong cultural atmosphere of the small numerous website, through the subpage is perfect, and gradually formed a website the internal stability of the columnstructure, in order to satisfy the user relaxation emotional need. Com to cultural productreviews as the carrier, based on the" recommended" for the website brand communicationof virtual community and other aspects of the analysis, a comprehensive display offabaceous valve net polymerization niche form.As a user has about50000000large community, watercress network development mustfollow the scale, the brand of the road. Bean user through participation, development ofpersonal interest--contribution of more users on the site, the recommendation of content ismore, take the interest as the audience communication link watercress net inpolymerization of minority features than other dating sites is more accurate, hence the user’s use of the site loyalty is higher. With a strong cultural atmosphere and well-known in thenetwork of the bean, in the dissemination of culture and business development two respectshave a certain influence, so it’s social value and economic value is worth to be discusseddeep. In the realization of the double value process, gathered at the site within thenumerous minority groups play a huge role, thus forming a unique" bean" mode, it also forother to the interest of audience as the main operating target niche website providesdevelopment model. At the same time this paper discusses in the polymerization process offabaceous valve net existence insufficiency as well as the face market challenges. The sitethrough the functional analysis, dig out the new development in the field of fabaceousvalve net.