Comparative Study Of Commercial Real Estate Enterprise Business Model

The rapid development of China’s economy kindled the commercial real estatedevelopment boom, and have sprouted is the rise of commercial real estate projects,commercial real estate in our country’s present a rapid development trend.Commercialreal estate is one who has a real estate, business and investment triple characteristics ofintegrated industry, it is different from the triple characteristics of pure investment orbusiness, and the difference between pure residential real estate, it is divided outside thegenerality of the real estate, and many of its own characteristics. So far, the research ofcommercial real estate is confined to the real estate development and business inoperation, apart research, or focus on real estate development stages: or stress to theconstruction stage, or stress to the investment management, and other aspects of theresearch, it is lack of commercial real estate enterprise operation business modesselection system research.Estate enterprise from the business model to explore the present stage for referencefor domestic developers the business model, in the business model under the guidanceof theory, combined with the actual situation in our country, the development ofdomestic and foreign commercial real estate, domestic commercial real estatedevelopment of enterprise and domestic real estate enterprise the mature business modelcomparison analysis, in the current commercial real estate more and more refined, hopeto the developers have a certain significance.This paper from the commercial real estate business model based on the theory of,the case analysis, comparison research with the combination of research methods towanda, SOHO China, China resources land holdings, Kate group this several large realestate enterprise each mode of the comprehensive discussion and analysis, and pointsout their respective advantages and disadvantages of the enterprise, and with the fourenterprise the business model, points out that the current main business model, throughthe current mainstream business model contrast, found that real estate enterprise thebusiness model is not fixed. According to the characteristics of its own to choose theappropriate business model is the enterprise the key to success. Any business model areadvantage and deficiency, whether all the sales, or only rent to sell, or the capitalizationoperation, the choice of the mode is for better profit and survive. Finally, based ondomestic mainstream developers business model of comparative analysis, this paper argues that "investment development&hold the development" the profit model is thebest choice for price fixing enterprise.According to the thesis is adopted in this paper, the logic, case analysis of thecombining research methods to commercial real estate enterprise business model isdiscussed and analyzed.