Research On The Centralized Procurement Of Large Real Estate Enterprises

Along with the pressure from the real estate market increased competition andgovernmental macro-control, the real estate industry trends into the state of large-scaleand high concentration development. The scale of the large real estate enterprises willcontinue to expand in a certain period of time，and generally large real estate enterprisestake off-site multi-project parallel development as their rapid expansion way. So thecentralized procurement plays an positive part in expanding the real estate enterprisescale, improving its cost advantages, and enforcing its product strategy effectively.However, there are plenty of problems in centralized procurement, such as, theunreasonable material classification, the long centralized procurement process, timedelay, and the inadaptability to sporadic projects, regional and emergent procurementcondition. So research on the centralized procurement of large real estate enterprises notonly has some theoretical value, but also has certain practical significance.This paper starts with the definition of the procurement, procurement managementand centralized procurement, and expounds the classification of centralizedprocurement and advantages of it in detail, as well as the carding of the centralizedprocurement research status briefly. Then, it is turn to the development status ofcentralized procurement. After the distinction of the development status and theresearch status of centralized procurement, this paper summarizes the problems of largereal estate enterprises centralized procurement by means of literature survey and expertinterviews, analyzes the causes of the problems from five respects and puts forwardplenty of proposals to improve the efficiency of centralized procurement based on theprevious analysis. On account of the study and analysis on real estate enterprisecentralized procurement, the paper makes clear evaluation of the factors impacting onevaluating that some materials, equipment is suitable for centralized procurement or not.,and elaborates the circumstances suitable for decentralized procurement and centralizedprocurement separately. In order to solve the problems of centralized procurement, it isessential to do some trial on all accounts of supervision, motivation, and coordinationmechanism. For the sake of implementing standardization, this paper represents itsconcept mainly from two key links---the establishment of product line and unifieddesign standard. As to the problems of provider management, it is crucial to catch hold of the key nodes of the provider development and management. Besides, the paperemphasizes strongly on the culture construction supportably of ’sunshine procurement’.By trying on many angles and different levels to solve these problems of centralizedprocurement, the paper attempts to come up with more effective strategies andsuggestions concretely.