Sichuan Medical Tourism Development Research

Contemporary development of tourism from mere sightseeing to leisure, experience, style changes the direction of movement, also began to keep the tourism industry and related fusion penetration. With today’s aging population is growing more and more cities and white-collar workers and sub-health problems facing the occupational, cosmetic plastic surgery and other fashion items popular national public health a high level of private medical services for the increasingly high demand. With a "patients to go abroad," a book of乔瑟夫伍德曼estimated that in 2008 approximately fifteen million United States citizens to join the ranks of medical tourism to wait abroad for less than those in the country, can not afford expensive medical care or because backward technology, medical procedures not be accepted.Trend in the international, driven by the developed countries to developing countries for medical treatment in patients with the trend can not be ignored is becoming a new international tourism projects, the effects were not only developed countries can be very cost-effective health care services You can also enhance the level of medical services in developing countries for development of tourism in. the countries of the provision of new channels. Can be seen, the combination of medical and tourism is quietly emerging medical tourism, and showing a booming trend. Health-motivated forms of tourism is the tourism industry is an important trend. So that medical tourism combines health care industry and tourism, health tourism as a new form of response to this trend.In China, recent years medical tourism industry developed rapidly, mainly to benefit from medical tourism industry, technology continues to improve and expand the market demand for medical tourism industry in the domestic and international market trends are very good. By the financial crisis makes the medical tourism industry in recent years the pace of development slow down a bit, but with rapid recovery and development of national economy and the international financial crisis receded, the medical tourism industry in China once again usher in a good development opportunity. However, due to the growing number of new entrants into the business, price increases, resulting in lower industry profits, the medical tourism industry in China increasingly fierce market competition. Research for medical tourism, whether at home or abroad, the time is not long, mainly from the seventies and eighties of the last century began only cause for concern. China is still not a lot of systematic research on the results of medical tourism or monographs, now we can find the information mainly in the form of news reports. This paper mainly through access to relevant information at home and abroad for medical tourism to sort out the relevant theoretical research, summarizes the concept of medical tourism, form, analysis of foreign medical tourism development status and its benefits. Medical tourism in our country’s development status of the consumer demand. How to study medical tourism enterprises to actively respond to and pay attention to foster innovation, and continuously improve their technology, enhance their competitive advantage, how to grasp the operation of the market trend in the industry, constantly learning the latest technology in the industry to understand the national policies and regulations of the industry to master the same industry Competitive developments. Finally, the paper medical tourism in Sichuan as an example of status quo and make the province’s development needs of medical tourism strategy.The paper is divided into seven parts, the first introduces the thesis writing background, purpose, significance and research methods, ideas; the second part of the literature review from the point of view of medical tourism Origin, Development and the research process, the theory of medical tourism research to sort out and found the theory of medical tourism is more superficial and confusing, requiring substantial theoretical foundation to support. Another meaning of medical tourism has defined the discourse for the later laid the foundation; the third part of the main profile at home and abroad to sum up the development of medical tourism, discussed the development trend of medical tourism. Development and medical tourism, medical tourism type, dynamic model development, the development of three aspects were summarized. Modern Western medicine-based medical tourism, medical tourism traditional medicine, rehabilitation and nursing care type is the development of three types of medical tourism. The fourth part of medical tourism are analyzed, the main destination for medical tourism and tourists to the positive and negative impacts on the line analysis. The fifth part of Sichuan from the perspective of medical tourists to investigate tourism demand, from the tourist development of medical tourism in Sichuan are three forms of the degree of understanding, acceptance, involvement, willingness and preference for several aspects of the investigation and research, found in Sichuan Medical tourism development dislocation of supply and demand exists, is still not well deal with; sixth part of the development of medical tourism in Sichuan, that the Sichuan resources, economic, market, health care and culture, with favorable conditions for development of medical tourism, But the need in the management system, product development, publicity, to take certain measures. Chapter VII is the conclusion and outlook section.