Research On The Status Quo And Development Countermeasures Of Packing Printing Industry In Yunnan Province

During the 12th five-year plan, Yunnan packing printing industry will meet the great opportunities of development following the implementation of construction of green economic powerful province and nationality cultural powerful province and implementation of the forward position strategy for opening up the country towards southwest. Meanwhile, packing printing enterprises of developed provinces had extended into the market of Yunnan packing printing, making the interior packing printing enterprises are heading for more fierce competition. Therefore to do the exploration study in theory of how to bring the use of government, industry and enterprises into full play effectively, lead and develop the group development of Yunnan packing printing industry, so that there is a significant real meaning to improve a rapid, sound development of Yunnan packing printing industry.This dissertation stands on an angle of combination of economics and administration, firstly to analysis the present situation of development and main problems existed based on the full and accurate data. And then to use of PEST the method to analysis and research the surrounding of macroscopic and trend of development of Yunnan packing printing industry. And according to the existing risk, opportunities of development and advantages and disadvantages the enterprises possessed to analysis with SWOT method. Finally, based on this, drew a conclusion of thinking and principle of the development of Yunnan packing printing industry, some antidotes can be used such as to adjust the industrial structure, improve the assembly of the industry, organize the communities of packing printing industry, etc. To develop emphatically a group of characteristically professional packing printing industry, to develop constantly international and domestic "two markets", to utilize the "two resources" preferably, manage to establish the greater packing printing industry base possesses with greater influence and on a certain scale in 2015, to achieve the sustained development of Yunnan packing printing industry.