The Development Strategy Research Of LK Packaging Printing Company

Based on LK packaging printing company as the research object, explore LK packaging and printing company development strategy problem, at the same time also hope that this research can provide other packaging and printing companies in the aspect of development strategy with reference.LK packaging printing company development strategy research is on the premise of related research background and significance, elaborated the concept and connotation of enterprise development strategy, development strategy analysis method, the development strategic planning system, explores the LK packaging printing company macro environment, industry environment, micro environment and the external strategic environment, such as opportunities and threats for the development of the company, the company’s value chain, financial, technology innovation, human resources and so on internal resources and capabilities.Through analysis and formulate the company’s mission and development goals, to explore the development strategy of the LK packaging printing co., LTD.In order to ensure the smooth progress of the development strategy of LK packaging printing company should be in the company’s organizational structure, financial security systems, marketing strategies, production management and enterprise culture for implementation and control of specific measures.The main viewpoints and conclusions of the research are: first, LK packaging printing advantages for the development of the company are: professional and technical personnel and a more perfect production equipment, advanced equipment, high efficiency, wide range of sales, has a certain brand influence and excellent information system platform and human resource system is relatively perfect, the geographical position is superior, sound financial management system.Second, LK packaging printing disadvantage for the developme nt of the company are: high purchasing cost, small size, old management concept, management personnel, business scope is narrow, lack of production equipment, less staff liquidity, financial to deal with lack of flexibility, marketing staff service conscio usness weak, lacking the ability to independent research and development.Third, LK packaging printing opportunities for the development of the company are: increase economic benefits, broaden the enterprise business scope, customer stability increased, the product requirements increase, the product to the environmental protection, low solvent residue trends, internal production technology upgrade.Fourth, LK threats for the development of the company are: packaging printing products tend to homogeneity and enhancing the competition, the difficult to get breakthrough research and development technology, lack of consciousness of service marketing.Fifth, LK packaging and printing company to use the way of development and strategy are: development way is intensive development, diversification and integration development;Development strategy is the financial strategy, technology innovation strategy, human resource strategy and competition strategy.