Study On Chongli County Ecotourism SWOT Analysis And Development Model

With the development of social economy and people’s living standard improving, tourism has become the modern human life indispensable important content, human society is the most important way of life and one of the social economic activities. The traditional mass tourism too much attention to the economic benefits of tourism, ignore the tourism resource environmental capacity, the environment load, lead to tourist destination the deterioration of the environment and the loss of tourism benefit. While ecotourism in to visitors enjoy the beautiful natural environment and feel the local culture, belief and customs, maintenance of local natural resources. Ecotourism research on the one hand may increase the whole society to protect tourism environment important significance of understanding, and promote the coordinated development of tourism and environment, on the other hand, it can improve the local people life level and promote the harmonious development of the society.This article chooses a variety of landforms and original ecological scenic resource of Chongli county as the research object, in full the basis of investigation and consulting a large number of literature material, the relevant theories of ecological tourism under the rules of ecology, landscape architecture, planning to learn science related knowledge, based on the development conditions of the analysis, for the launch of the ecological tourism development pattern, so as to provide guidance for ecological tourism practice.The text research framework consists of four sections including five chapters. The first part, the introduction, this paper research contents, purpose and meaning, research situation and research methods, etc. The second part, the background material. research, analyzes the basic situation of Chongli county, including the natural environment tourism resources, social economic condition and ecological tourism development present situation. The third part, the integrated use of SWOT model for Chongli county developing ecological tourism the strengths, weaknesses, opportunities and threats for detailed analysis, and put forward the corresponding development strategy. The fourth part, as the core part of the paper, and puts forward Chongli county in Hebei province of ecological tourism development mode. That is based on resources development of tourism products, to project impetus ecological tourism development. At last, combine with Yimatu township eco-tourism plan into ecological tourism development mode of case studies.