Research On The Present Situation Investigation And Cultivation Of The Commercial Bank Enterprise Citizen Responsibility Consciousness

Along with the globalization process forward, and increased attention to the social responsibility of the enterprise from various countries, the enterprise citizen construction has become a global trend.In the last ten years "enterprise citizen" as a kind of new concept has also further China’s economic and social life. It leads people to think more about the cultivation of enterprise responsibility consciousness in our country specially when some enterprise emergencies happen.Commercial Banks as institutions providing comprehensive financial services, they have the general characteristics of the enterprise and are different from the central bank and policy Banks. They are leading and multi-function of financial enterprises. Due to the diversity and concrete of their stakeholders, their objects of social responsibility are very extensive, their influence and penetration involves in many industries.This paper is divided into five parts. The first part is the introduction. It mainly discusses the background and meaning of research on commercial bank enterprise citizen responsibility consciousness, the research present situation, the research content and method, and explains the point of this paper.The second part describes the content of the commercial bank enterprise citizen responsibility consciousness. This part proceeds from the evolution of enterprise citizen responsibility consciousness to organize the content of enterprise citizen responsibility consciousness from five aspects:legal consciousness, the good faith service consciousness, humanistic consciousness, harmonious win-win consciousness.The third part is the investigation in present situation of commercial bank enterprise citizen responsibility consciousness. Based on the text data and questionnaire statistical results, the basic present situation for the current commercial bank enterprise citizen responsibility consciousness was formed:Commercial Banks have some degree of cognitive concept, but the enterprise citizen role is not clear; The wealth performance consciousness is stronger, but the compliance legal consciousness to be ascension; Focusing on the good faith service, but good faith service consciousness is lack; Paying attention to employee satisfaction, but humanistic consciousness needs to be improved; enhancing the competitiveness of enterprises, but a win-win situation consciousness was not sufficient.The fourth part is analysis of the reason for the lack of commercial bank enterprise citizen responsibility consciousness. This part based on date, using comparison research method, analysis the influence factors of existing problems in cultivation of commercial bank enterprise citizen responsibility consciousness from four aspects:The poor execution of the cultivation of commercial bank enterprise citizen responsibility consciousness; the disunity of knowledge and action of commercial bank enterprise citizen; the insufficient of incentive to the cultivation of commercial bank enterprise citizen responsibility consciousness; the imperfection of evaluation system and cultivation system of commercial bank enterprise citizen responsibility consciousness.The fifth part is the measures for the cultivation of commercial bank enterprise citizen responsibility consciousness. Based on the analysis of the above study, this part explores the feasible countermeasures to the cultivation of our commercial bank enterprise citizen responsibility consciousness cultivation of feasible countermeasures from six aspects:The increase in business bank enterprise citizen role experience, and promoting the unity of knowledge; Building commercial bank enterprise civic duty evaluation system to stimulate incorruptible consciousness of work; Honesty and trustworthiness, innovation, fulfills the good faith service consciousness; Base on the national conditions, and implement the people-oriented concept and more attention to corporate culture; Improving legislation and strengthening supervision to speed up the process of commercial bank enterprise citizen responsibility consciousness cultivation systematic. Commercial bank enterprise citizen responsibility consciousness cultivation can promote commercial Banks more effectively practicing enterprise citizen social responsibility, and promote the whole society each industry enterprise citizen construction.