| With the quickening of the global economic process, in order to survival and development, the enterprises must consciously choice correct the company strategy and planning. This seemingly empty theory, but it has a very important practical significance.From the enterprise life cycle and strategic management practice, throughout the development process of Chinese and foreign many enterprises, there is a universal law: In the growth stage, enterprise usually choice in a single business field to complete the accumulation of enterprise resources, experience, wealth and the relationship. When these accumulated to a certain scale, the enterprise is in the original business areas slow growth or get a limited space, the enterprise will be through the vertical integration, or horizontal integration, or seek new business such as international strategic growth. When strategic choice or strategy execution is biased, enterprise will be in the inevitable aging and even death.Lenovo group now has become the world’s second largest computer manufacturers, China’s largest IT enterprise and the IT industry leader. In the process of development, Lenovo excellent strategic management ability is a basic reason. In the different development stages, he uses the "business-manufacture-tech" strategy, diversification strategy, internationalization strategy, PC+strategy. Having succeed and failed, these strategies are typical of the enterprise strategy management practice.This paper, from the point of the enterprise life cycle, analyzes in the different stages of development, enterprises are facing the internal and external environment, the application of the strategic management point of view and methods, combined with six years of practical experience in Lenovo group, analyzes Lenovo each period of strategic failure and success, puts forward the adaptability and realistic enterprise strategic choice method for enterprise to improve vitality, solve the bottleneck. |
