The Development Status And Strategic Research Of A Province Geological Exploration Institute

Since new China founded, geological exploration industry has beenregarded as a natural monopoly of national strategic resource reserve,which has single function and narrow exploration qualification. After1996,China reclassified the resources and gradually opened the non-strategicexploration ones, and social capitals began to enter the geologicalexploration market. And then in2006government’s geologicalexploration policies rendered its market liberation explicit. With China’sentry into WTO, foreign geological exploration enterprises started to enterthe domestic market which suffered acute impact by foreign enterprises’abundant fund, strong technical force, and advanced management level.In the face of geological exploration market competition intensifying, howto gain a competitive advantage and make the geological explorationunits’ development sustainable and healthy has become an urgentsubject of study.On the basis of A Province Geological Exploration Institute, thispaper first introduces the overall situation of the domestic geologicalexploration industry and the specific condition of A Province GeologicalExploration Institute. On account of A Province Geological ExplorationInstitute’s realities of situation, the paper using BCG matrix and SWOTelaborately analyses its advantage, disadvantage, opportunity, threat andexisting business, and proposes its development strategy, that is, basedon engineering exploration, supported by geological prospecting andsurvey, vigorously developing geological exploration business, timelyopening up foreign market, and making A Province GeologicalExploration Institute be a modern exploration enterprise which achievesinternational standards. Besides, this paper gives a detailed planning todevelopment strategy with the form of specified time range, and proposessome feasible strategies to guarantee its implementation.