Development Strategy On Hengrui Exploration Company In Heilongjiang

It was stated in Reform Scheme on Management System of Geological Exploration Teams issued by the State Council in 1999 that, geological exploration units should be gradually transformed to economic units run and managed by market and economic rules; that they should become the economic units with self-management, self-responsibility for profits and losses, self-discipline, and self-development. As one of state-owned exploration units, Hengrui Geological Exploration Company met the national demands, explored the way actively of the development and reform in marketing economic system, and made some remarkable achievements. But at the same time, some problems like slow development, and insufficient potentials were exposed in exploration units. The root reasons lied in the poor transformation from planned economic management system, inferior functional management and fundamental management, insufficient strategic management, and unfit practical developing strategy. The reform of exploration units should combine tightly with social and economic development, implement developing strategy fit for market demands and social practices, clear off the development mindset, and position themselves accurately by system innovation.Combined the practical situation of Hengrui Geological Exploration Company in Heilongjiang, the paper generally introduced basic developing situation from the perspective of development strategy, analyzed the advantage and disadvantage of inner company, and the opportunities and threats outside the company by SWOT, hierarchy and action evaluation matrix, and quantitative strategic planning matrix, realized the strategic situation of the company, and made evaluation on it. On the basis of the analysis, the paper made the strategic objectives, and put forward some future developing strategies of the company from the perspectives of brand strategy, HR strategy, and mining right operation strategy.