Fengzhe Trade Operating System Construction And Management

To foreign companies entering the Chinese market, Chinese enterprises constantlysubject to the impact of foreign companies advanced marketing methods and managementconcepts, and change impact of the Chinese retail channel off a chain reaction to produce alarge change in the traditional channel system, as one of the sales channels key members-dealers, in the face of repression from the upstream (production companies) and downstream(retailers) double. Therefore, the changes in attitude of the dealer marketing functions of therole of conversion and marketing ideas to determine whether the industrial chain elimination.The first chapter of the thesis is the research background and the research purpose andsignificance of the introduction, and the thesis is a theoretical knowledge of marketing tomake a statement.The second chapter analysis of the market environment is the basis of productionenterprises of dealer demand changes and changes in the structure of commodity circulationchannels, with the combination of traditional sales channels of the operating system features,and foreign companies into China market opportunity, the Chinese retail channel systemchange generated there from, explicitly pointed out the new marketing channel members onthe market influence, the drive part of traditional retail channel member rapid transition.Chapter third operating system and operating system reconstruction of train of thoughtis from the development process of the company as a starting point, through the developmentof large-scale upgrade appears question produced the original intention of the reform, andthe existing problems in the analysis steps are a fine theory, the first is to recognize thecompany’s market environment, second is to recognize companies is what is the problem,third is to determine the company operating the core of the problem is what. According tothe current situation of system of company of companies operating fine positioning,determine and large retailers terminal contacts and cooperation principle; clear of two classmarket customer resource consolidation and development of the principle of distribution;strong brand bring to the company image promotion role to consolidate and develop;emphasized strong brand supply the lower-level dealers by effects of the importance of.According to the company operating the fine positioning of the paper, and the combinationof private enterprises operating characteristics, determine the company operating system main module.Chapter fourth operating system reengineering of production enterprise and productmodule is firstly elaborated how through to production enterprise strength, reputation,market research ability research to choose cooperation with the company’s suppliers and howto product quality, product packaging, product price is chosen to select the main goodproduct. And the company to avoid and between production enterprise’s transaction risk,dealers how to get production enterprise to its marketing work support and other matters tothe attention of a special description.Chapter fifth operating system reengineering outside port market dealers module is thefirst from the perspective of production enterprises, the production enterprises entrustedregional dealer development outside the market the purpose and significance, the importanceof its market. The nonlocal market dealers elective also had a standard, and the company inthe selection of the distributor should pay attention to the problems and company on theregional distributor management.Chapter sixth operating system reconstruction of the terminal building module is firstlyaccording to the terminal channel members define company terminal retail channel area andterminal construction strategy applicable scope, through the terminal sales of the meaningand significance of the paper, were identified in the terminal building core skills-productvivid marketing, products and marketing are vivid the definition, explained the focus ofproduct of vivid specification.The seventh chapter summarizes and prospects, summarizes the solutions on thecompany’s operating system plays a vital role, this also means that the company is tostandardized management forward.