The Study Of Marketing Terminal Construction Project Quality Control For Weifang Tobacco Company

Project quality management as a system, the theoretical model of quality management method, can under the condition of limited resources, to achieve effective management of the dynamic of each of the whole project quality. The project quality management and tobacco retail terminal combined with related theories and methods of effective use of project quality management, project specific tobacco retail terminal nodes of quality control and the control, is of great significance for the construction of the whole tobacco industry retail terminal to improve the status quo and the modernization of the tobacco retail terminal.Weifang city as representative of the overall situation, the construction of the cigarette market depends largely on the cigarette retail terminal, the retail terminal as the only way of cigarette sales, its management strategy, service concept, sales scale directly determines the market of cigarette products of digestion and absorption, and then determine the degree of stability the cigarette market. At present, the tobacco industry is stepping up construction of marketing network, and achieved remarkable results, but the lack of sufficient attention to the construction and control terminal. Based on this, the author takes the case study as the main line, in order to solve practical problems for the purpose of sale terminals, Weifang is currently operating and construction situation analysis, conducts the research in view of the existing problems, the ideas of the construction of the terminal is more advanced at present, the Weifang tobacco companies cigarette retail terminal construction optimization and improvement. Studies involving the following aspects in the research:Chapter one: the introduction. This paper is mainly on the research background, research purpose, significance, and the related research situation at home and abroad and the research methods, the framework is briefly described;The second chapter: the retail terminal project quality related theory. The main marketing channel of tobacco, tobacco retail terminal retail terminal and the theory of project quality management, and makes a theoretical discussion;The third chapter: the present situation of the tobacco companies retail terminal project quality control in Weifang city. Mainly to the Weifang city tobacco companies in detail, and then to the terminal services tobacco companies terminal resources, Weifang city as the main object of research, analysis of the existing tobacco companies retail terminal project quality management problem in Weifang city;The fourth chapter: the Weifang city tobacco companies retail terminal project quality improvement measures. Mainly to the current situation of Weifang city tobacco companies retail terminal project quality management and control as the foundation, from the design, construction of terminal customer service level, to enhance the management capacity and terminal management four aspects of the Weifang city tobacco companies retail terminal project quality improvement measures. Then carries on the appraisal to the Weifang city tobacco companies retail terminal project quality to enhance the effect, finally proposed the implementation of quality improvement;The fifth chapter: conclusion and prospect. The main conclusion of the study are described, and the prospects for future research.