The Study Of Xining Mobile Branch Multiple Services Business Operation Strategy

With the rapid development of the domestic telecommunications market and the end of communication industry restructuring, the industry competitive environment has undergone tremendous changes.As the business evolving gradually from voice-oriented mode to a multiple services mode, the communications industry is entering a new era of service-oriented operation.The telecom operators will be exposed to a more open, transparent and competitive market environment. Policy restrictions and business barriers are falling apart, the competitive differences on the technologies, products, business and tariff is becoming minimal, and from the aspect of telecom operation network, business mode and service, homogenization competition will also become increasingly evident.Facing unprecedented challenges and opportunities, we, as the market leader in Xining area, must confront the challenges and seize the opportunity to enhance our core competitiveness in order to win the future market, therefore, to carry out all business operations, develop and implement Xining mobile business operations strategy is imperative.Starting from the analysis of competitive environment, this article examines both internal and external operation environment by means of SWOT analysis, Porter Five Forces mode to study user needs for service-oriented business and current industry situation.By focusing on service-oriented operations and market position, we could adjust the thinking of network building, make necessary changes in the enterprise customer market, household customer market and individual customers market to adapt to the needs of the development of the whole business.Through the analysis and research of service-oriented business mode, this article could act as a reference when it comes the needs of developing new operation ideas.