The M City Mobile Communication Branch’s Data Services Research On Depth Operational Strategy In3G Times

In recent years, the domestic telecommunications market developed rapidly. Thetrend of mobile data services will become the major telecom operators’ profit growthpoint is becoming more and more obvious. How to create a competitive advantage inthe mobile data services area is critical to the development of the telecom operators.Based on the concept of depth operate of the data services put by China Mobile, thispaper selected M mobile as a specific analysis in order to put specific strategies fordepth operate of the data services of M mobile.First, the M mobile data services operate were analyzed. Theoreticallyexpounded the connotation of the depth operate of the data services, demonstrate theneed for the depth of operation of mobile data services, feasible and scientific, to lay asolid theoretical foundation for this study. Then analyzed the current situation of Mmobile data services operate, include the macroeconomic environment and industryenvironment faced by M mobile. Then through the SWOT analysis to position thedata services of M mobile.Then, on this basis in the previous analysis, the basic idea of the M mobile dataservices operate is “Take the customer demand as the guide, Fine products operation,Perfect operation support”. Specific ideas: to realize the "four transformation, torealize product development by "technical guide" to "demand-oriented"transformation, To achieve extensive marketing fine marketing transformation, Set upand perfect the system of six architectural data business operation system.Finally, based on the general idea of the depth of M mobile data servicesoperators, respectively, from the user level, the level of product operations, supportand protection levels separately proposed strategy.