Study On Channel Efficiency Of China Mobile Jiangsu Company Limited Suzhou Branch

Suzhou mobile communication market in Suzhou as the largest operator, Its market share, channel size and income have advantages, But with the arrival of the era of3G and intelligent terminal and its application to the ceaseless emerge in large numbers, the increasingly fierce market competition and cruel. The contention of the market from the original remote against rapid evolution to the present melee, In order to continue to lead in new environment, channel benefit importance is highlighted with each passing day.The modern enterprise management more and more towards the direction of the development of the fine, management focus more towards the base extending in a direction, this point is particularly evident in the communication industry.Due to the management of different height, can avoid some differences in the management and focus, which also caused the sales channels of benefit evaluation of multiple, in different regions at the same level of management of its affiliate marketing units adopted different evaluation system; evaluation of different systems on the same area of the benefit evaluation difference large even diametrically opposite.This paper mainly in the mobile communication market in Suzhou as the background, to move the channel efficiency problems, and try to use a variety of marketing theory analysts and summary of Suzhou mobile channels currently existing problems, and puts forward improvement methods, Promote the company level channels to enhance efficiency and healthy development.