Study On Meishan Mobile Channel Present Situation And Solution

In the recent years, the economy of the city, western of Chengdu plain, is not good because of the impact of Financial Crisis, and XX Mobile Company which is located in the city is searching the increase point based on the situation of strongly competition in the communication industry. In order to coordinate of the new thought of strategic changing of Chinese Mobile Group- from mobile communication specialist to mobile information specialist, XX Mobile Company starts a lot of activities. Whether the reform of channel is resultful becoming the most important element for the company to determine whether the strategic changing is successfulIn order to achieve the economic increase target, the paper analyze the channel experience of domestic and overseas telecom companies to find out the channel characteristic and the tendency of telecom industry, meanwhile, based on implement policy and principles of XX Mobile Company, through using analysis methods of field surveys, in-site interview, materials analysis, cases analysis and other methods to study the topic, and understanding the current problems of the channel of XX Mobile Company, then to analyze the problems to bring the solution to solve the problems.Meanwhile, the paper brings to establish the star channel management methods to manage the channel effectively.