The Study On The Marketing Strategy Of Baiyin Zhongtian Chemical Co.ltd

This is an era of Marketing. Whether or not the success of marketing management decided an enterprise’s destiny. The quotations on the market is changeable and the competition is harsh and heated. any enterprise cannot keep and increase the market portion, cannot break through the market difficult position, cannot gained the space of survival and steady development unless it study and work out market strategy and plan corresponding to the enterprise’s reality, according to its’ own condition and the marketing circumstances it faced in the background of purchasing market. However, Baiyin Zhongtian Chemical Corporation is short of marketing strategy and has not paid much attention to the study of its strategies so as to support the development of the company. Its market segmentation is not put in place, Its target market is not clear. It is only passive in market competition, facing the dilemma in business and often find helpless to maintain its normal business operation. So it is difficult to enforce the strategic objectives of the enterprise.This paper based on the study and analyses of the present situation in marketing management and existing problems systematically and deeply in Baiyin Zhongtian Chemical Co.Ltd. Using the theories relative to the marketing management, inquiring into the superiority and inferiority of the company participating in the market competition, to choose the target market rationally based on market segmentation in the light of the enterprise’s inner and outer circumstanced condition, to lay down guidable and operational marketing plan for the company, to work out the marketing tragedy for the company. By means of the works above-mentioned, hope to raise the level of the enterprise’s marketing management, to promote the growth of the enterprise’s economic benefit and development of the company. At the same time, hope to provide reference and guidance for the enterprises that are similar to Baiyin Zhongtian Chemical Co.Ltd of background in studying the marketing plan and marketing tragedy.