The Economic Development Strategy Of Jinniu District

Jin Niu District was the first of the economic outputs dstrict of Chengdu all the time, with the best economic base. It was the first dstrict of economy in Chengdu. But, Jin Niu District, whose Industrial set-ups was unreasonable, could not adapt to the present stage economic growth with the escalatement of the the city development. Jin Niu District must be adjusting industrial set-ups, overall planning estate, accelerates infrastructure construction supporting construction, optimizes the investment climate.Just in the key period when adjusting of economic development strategy in Jin Niu District, we must make clear that what is our entire area economic growth target, mission and direction in the future, and it’s very necessary that studying and working out the economic development strategy of Jin Niu District. The purpose of studying is that we could suggest long-term economic development strategy and direction of Jin Niu District, and make clear the major task, which guide entire various economic work, and realize the new leap of Jin Niu economy, by analysing Jin Niu economic growth current situation and inside and outside environment.This thesis adopted a fundamental method and step of the strategy formation in strategic management. In the first, collects large amount of the data which related to Jin Niu District economy, and adopts SWOT method to analyse the inside and outside environment of the Jin Niu District economy. And then, analysing and comparing by TOWS and big strategy matrixes. In the last, we ascertains the train of thought, target and major task of the Jin Niu District’s economic growth. And worked out the first step of the guarantee system for Jin Niu District economic growth.The thesis analyzes that Jin Niu District must bring this area economy advantage into play sufficiently, at the same time making great efforts to gain and develop some advantage, to make better use of the advantage of current country West Development policy, and the rare opportunity such as the home and abroad estate shifting toward western part, western region metastasis and the new development plan of Cheng Dou City. The general headquarter bases of modern manufacturing industry should be developed energetically.Take form the new industrial system with High-tech Industry, Business affairs service, Culture and tourist trade etc.. This thesis has planned estate layout rationally and has worked out the guarantee system.This research can guide the development of the economic development of Jin Niu District.