Development Strategy Study Of Gansu Provincial Financing Guarantee Group Co.,Ltd

Since the policy of monitoring guarantee industry came out from March2010and guarantee industry has gone through the national regulation and reorganization, the financing guarantee companies, which obtain financing guarantee institution permit, is facing the national monetary policy to a robust and increasingly fierce competitive situation of the security industry. Under the fact that the convergence of financing guarantees products, the choice and implement of development strategy is becoming the key point to keep the advantages in competition.We analyze the inside advantages and disadvantages, microeconomics and macroeconomics of Gansu Financing Guarantee Group Co Ltd, by applying to corporate strategy management theory. Moreover, we analyze the trend and situation of competition in Gansu province by using Porter’s Five Forces in order to deeply analyze the environment and come up with the general development strategy, that is the implementation of market penetration strategy, diversification strategy. To reach the development strategy goals through building a business platform, promoting business innovation, improving the risk management system, optimizing business processes and management processes and the implementation of the outstanding corporate culture and human resources strategy. To regulate the private background after the financing guarantee company development strategy choice has the universal operation significance and reference value.