Research Of The Design Stratege For The Small And Medium Enterprise By The Industrial Design Company

This paper from the perspective of industrial design company, and strive to quickly find different business strategies for SMEs in product development roadmap, so that industrial design better services for its corporate strategic objectives, to different companies offer different levels of project selection criteria, but also for industrial design of the project cost control and evaluation of professional and lay a solid foundation. This paper to an actual project development, for example, extends to the level of design strategy summary and discussion. Papers began to introduction, the purpose and significance of research, research status, the paper made a comprehensive elaboration of innovation; the second part of the research design strategy is to explain what is the design strategy and to explore different ways to different design strategies business strategy SMEs to bring the value and possible matching internal resources; the third part is the case described, the case is typical:the project has two phases in the same solution to take a different design strategies, resulting in different design results and satisfaction. Adopt a design strategy led to the design before the failure is due to their not fully understand the business strategy. After the restart of the project to guide clients through the important issues associated with business strategy and project objectives to reflect, in order to take appropriate design strategies to achieve results. The case before the project background, hard to focus in-depth analysis of the project, the communication process from the project to the final results of the solutions adopted to evaluate; end of the paper summary and research prospects for the full text.