Studyonthestrategy Of The DET Industrial Design Corporate In Quanzhou

As an important part of production servicing business,industrial design industry has many effects like improving product adde d value,promoting the business m odel innovation and the independent brand crea tion,improving the co mpetitiveness of industry and so on.More,as a carrier of the industrial design industry,the development of industrial design enterprises is the key to the developm ent of industrial design industry and im plement the effects of industrial design services.Literally,there are m any factors affect the developm ent of the industrial design enterprises.And,the enterprise strategy has a macroscopic and long-term e ffects on the development of industrial design ente rprise among those factors.In addition,the current academic choosing the industrial design enterprise development strategy as a research topic is less.Based on this,choos ing the development strategy of industrial design enterprise is a topic worthy of studying.Based on existing research,we choos e the Q uanzhou DET industrial design company as the research object,and the "discovering problems,analyzing problems,solving the problem" as the logic.Then,we analyze the present situation and existing problems in the developm ent of the Qu anzhou DET industrial design com pany.Moreover,we investigate the internal a nd external environment the Quanzhou DET industrial design company to have a whole cognition of this company.On the account of the analysis above,we conclude the development strategy of the Quanzhou DET industrial design company as follows: firstly,strengthening the basic design research and the design ability,and integrating the human experiences into the product design.Secondly,the Quanzhou DET industrial design company should take the consulting,branding,terminal development way,and pay much attention to the construction of industrial design service platform construction to improve its competitiveness.Thirdly,the Quanzhou DET industrial design company should participate in enacting the local industrial design standards activ ely and take a part in th e planning and layout of the local industrial design industry.Above all,this article al so put forward the strategic implementation indemnificatory measures concluding the organization control,capital investment,human resources,enterprise culture content and so on.