A Development Strategy Resarch Of Farmer Cooperatives For ZHEJIANG WENLING

With the innovation of Chinese ural management system reform, the business strategy of farmer cooperatives also began in-depth exploration. Farmer Cooperatives in China as a newly emerged and developed over a decade of new cooperative organizations, is built on the basis of contract in the family mode of operation of a Nongmin innovation, although in promoting large-scale agricultural operations, enhance the market competitiveness of agricultural products played an important role in the development of modern agriculture, the peasants to get rich on the role has become increasingly evident. However, China’s late start, after all, farmer cooperatives, low level of development, the market is currently facing a complex, social, political and legal environment, to really play the advantages of cooperatives led farmers to get rich, it must be their own characteristics and weaknesses, opportunities and challenges facing has a comprehensive and clear analysis, the concept of strategic management must be used for farmer cooperatives business strategy research. This choice of Wenling City, farmer cooperatives, as the object of study, to explore the mechanism in the current under our current system, farmer cooperatives in the country’s large foreign market integration environment for sustained development capability, which is a large number of farmer cooperatives have important reference.This choice of Wenling City, Zhejiang’s farmer cooperatives as the object of study, to explore the mechanism in the current under our current system, farmer cooperatives in the country’s large foreign market integration environment for sustained development capability, which is a large number of farmer cooperatives have important reference.In this thesis, farmers ’professional cooperative organizations at home and abroad are discussed, based on the full analysis described the development of international cooperative organizations of farmers started early development of countries like the U.S. norms, the Netherlands, Japan and other countries, farmers’ cooperative organizations, the background of its development, the organization’s role to focus on analysis of advantages; for the development of farmer cooperatives in Wenling, Zhejiang encountered difficulties and the need for innovative development issues, to analyze its own characteristics, for their strengths and threats, a clear development strategic choice and strategic objectives, to propose specific development strategy, so as to Wenling development of farmer cooperatives in the theory and time support.This is ideal for the use of SWOT analysis of the matrix model, one farmer cooperatives in Zhejiang Wenling which the political, legal, economic, market and socio-cultural environment and industry structure in which the existence of extrinsic environmental opportunities and threats analysis, on the other hand its own characteristics of cooperatives, marketing ability, financial management, human resources, management information systems exist within the environment to analyze the strengths and weaknesses, and ultimately develop practical beneficial Wenling strategic co-operation program. This is a combination of theory and practice of organic products, some of the text by the use of analytical methods and strategies involved in the strategic management theories and ideas with a certain degree of universality and practicality of other farmer cooperatives, business strategic management has some guidance and reference.