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Sales Performance Assessment System Study Of Aspire LTD.

Posted on:2012-05-26Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2249330371496332Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the early1990s, the rise in China’s automotive industry4S, after ten years of rapid development, now the industry has been very encouraging competition in the market, from the original single4S shop gradually formed a large car4S industry group, but these groups are now are faced with the sale of market transparency, high-quality after-sales service standards in the market competition. As the industry leader in South China’s PengFeng Group, the current management of any course is basically to stay in a single stage4S shop decentralized management, various subsidiaries operating independently, can not be integrated to share our resources, so the group management for sustainable development of enterprise information into The main bottleneck. To this end, in the fierce market competition to win, PengFeng Group4S automobile industry must be based on the characteristics, to optimize the existing management processes, using modern management information technology to achieve effective management group in order to fully control group to play the advantage, and ultimately get the most business value.This paper describes the management information of the basic concepts of ERP systems, development history and the core management philosophy and other related theories. Next to the main business of automobile4S shop PengFeng Group’s basic situation and the current management issues facing the narrative summary to do analysis on the auto industry management needs4S, choose to implement the advanced management ideas including the ERP system is PengFeng Group current first choice. Second, focusing on the current information technology applications with the ERP system implementation basis for a detailed analysis of proposed Pen Feng Group of information technology planning principles and system construction milestones Meanwhile PengFeng Group for the current situation, proposed the implementation of ERP systems the main ideas, select the optimal way to implement the business process system.4S automobile industry, once again defining the core concepts of ERP, the Group’s logistics processes and information flow integration discussion. According to the theory of the value chain business process PengFeng Group description, analysis, integration and optimization, combined with the actual situation of ERP planning methods. Finally, PengFeng Group under the actual situation of the ERP system implementation feasible.This combination of practical work experience through the author, in-depth research in various business units, PengFeng Group for ERP system for comprehensive and objective analysis, in line with Group management to solve the problem by linking theory with practice, PengFeng Group seeks to address the bottlenecks faced by developing problem, the authors propose some new insights and ideas, that is based on the theory of value chain management and control group design planning ERP system, on the basis of this program to the "four step" as the guiding principle, steady propulsion system implementation. This study data, although the information from specific companies, but the ERP system planning and implementation of programs related to ideas of the group companies also have a similar reference.
Keywords/Search Tags:management information systems, process optimization, system implementation
PDF Full Text Request
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