Research On The Informatization Of Small And Medium Real Estate Enterprise

With the increasing popularity of the information technology and the real estate industry in the domestic of rapid development, and the application of informatization in the management of the enterprise management plays an important role, and informatization construction is also paid more and more attention to the enterprise. At present, The reformation of China’s economic system has been deepened, the real estate industry has become the pillar industry in our country, at the same time, with the rapid development of information technology, the integration of informatization and real estate industry has become a modern trend of the development of real estate industry. China’s national economy and social life of small and medium-sized real estate enterprises are quite an important position, use of information technology can transform and optimize traditional small and medium-sized real estate enterprise, enhancing their core competitiveness, will be the key to determine the survival and development of small and medium-sized real estate enterprises in China. Informatization of real estate enterprise refers to use computer, network and the modern information technology, through development and utilization of the enterprise’s network information resources and business process optimization reengineering, to improve operation and management of the real estate enterprise, and decision-making efficiency and level, so as to improve economic benefits and the core competitiveness of the process of the ice estate enterprise.This paper briefly introduces the background and significance of the topics of the main research contents and full text of the organizational structure; and then starting from the concept and characteristics of the real estate enterprise information, through a summary of the information technology research on domestic and foreign real estate enterprise well as the status of comparative analysis, the need for small and medium-sized real estate enterprise information and innovative inspiration. Through the enterprise information requirements analysis, economic analysis and market analysis and other methods of dialectical analysis, which found a series of cost for small and medium-sized real estate enterprises in the process of information technology, implementation aspects, as well as some decision-making and management errors, contributing to take appropriate measures to address these issues and innovative theoretical results.In addition, small and medium-sized real estate enterprises overall information technology solutions, enterprise information system is introduced on the basis of the intrinsic link between the various systems and the function analysis of the study, summed up the overall planning frame structure. In order to fully mobilize internal resources, reduce operating costs and build the overall set of model on information technology solutions, we often use three comparative analyses of implementation of the information development of small and medium-sized real estate enterprises in China. Finally, the representatives of small and medium-sized real estate enterprises in Anhui-Wan Zhen real estate enterprise, for example, to propose the real estate enterprise information in the actual construction program strategy and have acquired the current effectiveness.