Study On The Informatization Solutions For The Small And Medium-sized Enterprises

In recent years, as small and medium-sized enterprises are increasingly becoming the main force of economic development, domestic and foreign telecom operators provide informatization solutions for small and medium-sized enterprises to meet the day-to-day management needs of enterprises. However, due to insufficient funding, lacking management personnel and differences of the characteristics in small and medium-sized enterprises, there are some difficulty for telecommunications companies to develop and promote informatization solutions for small and medium-sized enterprises.With the relevant knowledge of Management Science and Telecommunications Economics and the combination of multiple methods, such as site investigation, depth interviews and expert interviews, the thesis focuses on comparative analysis of current informatization situation and existing problems between the domestic small and medium enterprises and foreign ones, analyzes the informatization products or solutions that domestic telecom operators provided to small and medium-sized enterprises. Using a combination research method of theory and practice, the paper analyzes the internal management, market operation and product design, and indicates the key issues of limiting informatization products development in small and medium-sized enterprises. The thesis puts forward some proposals about the informatization solutions for the small and medium-sized enterprises: first, the evolution of informatization products of the small and medium-sized enterprises has three phases; second, telecom operators must build informatization product system for small and medium-sized enterprises, namely establish a unified portal to develop general products, industry products, as well as industrial-chain products; third, it makes clear application scenes and business models of products; Fourth, the paper proposes the R&D strategy proposals of new products, including the principles and types of new business development, and industry solutions, marketing strategies and so on.The thesis takes an important application value and reference value to telecom industry in the research of informatization products for small and medium-sized enterprises.