TaiZhou Electric Power Market Strategy

As the basic industry in China’s economic development, Power industry plays an important role in the country’s construction. With the implementation of reforming in China’s power industry, the electricity generation and supply has been separated, and China’s power market is under the transition from a seller’s market to a buyer’s market.This paper analyzes the current situation in power market and environment of Taizhou power company, shows the characteristics of the company and the opportunities and challenges the company faces, meanwhile the paper offers suggestions for making and implementing the market strategis by analyzing the Taizhou power campany’s the current issues in market. By researching the electricity market and ascertaining Taizhou’s target power market, this paper points out that the smooth implementation of market strategies needs a comprehensive supporting system. finally, this Paper reaches a conclusion that the key of promoting the progress in power market and the sustainable development in power supply enterprises is having a comprehensive grasp of the trend in power reform and the market environment which the company faces, meanwhile analyzing the current situation in power market and find out the deficiencies, and determine the basic objectives and direction of power market and establish a set of compatible market strategies and ensure that the market strategies is fully implemented.In this paper,electric power market system design process, fully taking into account the development of the electricity market environment, Taizhou, in the course of the study note that theory and practice, a combination of qualitative and quantitative analysis, emphasizing the practical work of the relevance, effect iveness, To Taizhou power company to carry out market provided a basis for decision making.