Sustainable Development Of Tourism Industry In Hunan Province

Since the United Nations World Conference on environment and development formally proposed the concept of sustainable development in the famous Brundtland, around the world begin to study the theory and practice on this new view of development and gradually introduce to the tourism study. Promoting the sustainable development of tourism industry in Hunan Province, not only make tourism industry in Hunan Province become bigger and stronger, but also maintain tourism environment, resources, culture to ensure the future development of the tourism industry not to exhausted. Based on the theory of Tourism Environmental Capacity, according to the classification of tourism resources in Hunan Province, this paper assessed the tourism industry for a system with reality to provide the basis for sustainable development of tourism industry. In practice, this capacity will travel environment evaluation system applied to different types of tourist attractions in Hunan Province, through the policy to ensure implementation of strategies.Innovations of this paper have three aspects, on the one hand, blended theoretical capacity of the tourism environment and sustainable development theory together, and made the theory closer to reality. On the other hand, improved the Tourism Environment Capacity index system and assessed sustainable development of tourism industry in Hunan Province Problems in turn. Last but not least, using the media publicity to establish distinctive brand of Hunan tourism which mining the meaning of Hunan culture deeply.This article consisted of five parts of the content. The first part was an introduction which introduced the background, purpose, significance, research methods and contents of sustainable development of tourism industry in Hunan Province. The second part described the budding, starting, developing and maturing of tourism industry in Hunan Province as well as the general background, policy, economy, resources and environment of the tourism industry. The third part presented the problems of sustainable development based on the analysis of indicators and weight of the tourism environmental capacity respectively. The fourth part proposed five strategies which include brand communication, ecological protection, tourism marketing, tourism personnel training based on Tourism Environmental Capacity to provide the right ideas and direction for the sustainable development of tourism industry. The last part drew up rational strategies around the development of Efficient, coordinated and sustainable and the protection of the ecological balance to promote the smooth development of strategies and ensure the sustainable development of tourism industry in Hunan province.