| Corporate strategy as a hot issue is attracted by numerous scholars. The author analyzes Gaoyuan Road Maintenance Machine A-share listing strategy based on own work experience. On the basis of experimental and theoretical analysis, qualitative and quantitative analysis, the author concludes that the enterprise should establish aggressive strategy combined with the internal advantages and disadvantages and external opportunities and threats, which are discovered in method of SWOT. The aggressive strategy analyzes the listing situation consolidating A-share listed regulation with the enterprise its own current organization structure, finance management, product planning, corporate governance and marketing integration.The result shows some existing problems barriers the listing strategy of Gaoyuan Road Maintenance Machine. By discussing and exploring these problems, the author finds out precise solutions and strict planning. The research reveals that it is better for Gaoyuan Road Maintenance Machine to list in integrity. In addition, the overall arrangement of its integrity listing is discussed, and the listing process is also planned. In order to make Gaoyuan Road Maintenance Machine enter the capital market, the author advises some regulations in aspects of financing, capital contribution and etc. The ultimate aim for Gaoyuan Road Maintenance Machine is to list directly on A-share SME board in one to three years. |
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