Research On Knowledge Sharing Within Organization Based On Social Network Analysis

The biggest obstacle in the process of knowledge management is not technical difficulties or other management factors, but to achieve a high degree of knowledge sharing among employees, the effect of knowledge sharing is considered to be the key to the success of knowledge management. Study found that members tend to acquire knowledge from the network rather than from documents, social network is the main path and platform for individual to acquire, transfer and sharing of knowledge, organizational knowledge sharing and exchange are largely dependent on the enterprisethe network of social relations.Therefore, the in-depth study of the role of social networks in the study of organizational knowledge sharing is very important.This article is to explore the impact of social networks for internal knowledge sharing from the three aspects of social networks (connection strength, network structure, social capital), and use of social network analysis methods to an empirical study of an organization. First questionnaire obtained knowledge exchange of data between individuals within the organization, and organize the exchange of knowledge matrix. Next, use social network analysis and visualization tools to map out a network diagram of the exchange of knowledge between the members. Respectively, analyze the organization of exchange of knowledge conditions from three different levels of the overall structure,node centrality and small groups.Found the knowledge source, the role of the intermediary character, knowledge flow bottlenecks and isolated nodes in the organization through the social network analysis indicators.This information will not only help find the problems and characteristics of knowledge sharing within the organization to provide an objective basis to improve the organization of knowledge sharing. Finally, Put forward some useful conclusions based on the organization’s knowledge-sharing problems.The results show that:(1) An organization owned by the core knowledge must exist a body of core knowledge of its internal source. Should tap the knowledge and skills of its own, and its dominance as much as possible, and then write into the organization’s knowledge base, to prevent the loss of organizational knowledge caused by the departure of the core knowledge source.(2) Structural holes plays a vital role in knowledge sharing and exchange between groups.Direct two-way channels of communication should be increased, or the development node to bridge the structural holes, thereby increasing the channels of knowledge sharing and exchange.(3) Organization of knowledge within the source too little and too dependent on certain sources of knowledge on knowledge sharing is very unfavorable.(4) Should develop and increase knowledge sources to improve the structure of organizational knowledge sharing.(5) There is always the isolated nodes, and some isolated nodes too little contact with other nodes in organizations, while some of them may be a potential source of knowledge, have some unique knowledge, knowledge of the organization may alsovery novel and innovative. Organizations should take specific measures, these nodes become more involved in the exchange and sharing of organizational knowledge.