Optimization Research Of Third-party Logistics Service Based On E-commerce Platform

With the rapid development of the Internet and information security technology, some typical B2B, B2C, C2C electronic commercial enterprises, such as Alibaba, Jingdong Mall, Pat Network, are undergoing rapid expansion and gradually penetrate into other traditional industry. At the same time, the private express industry obtained rapid development after Chinese government introduced policy to loosen them. However, while the express logistics industry grew quickly, problems in terms of management, operation, service and other aspects appeared. The logistics development level lagged behind constrained further development of electronic commerce. Based on the study of various types of literature and statistical data, this paper concluded that the Third Party Logistics was the key area in logistics service of electronic commerce. Therefore, the paper chose the Third Party Logistics as the research topic.Combined with the current development situation of electronic commerce logistics industry in our country, this article mainly chooses the following aspects to make a study of the Third Party Logistics.First of all, at the beginning of the concept of electronic commerce logistics and different electronic commerce plat, the paper studied features of mainstream plat,and made in-depth analysis of the third party logistics service and recent situation of electronic commerce logistics. Secondly, through the relevant literature and statistical data analysis, the paper summarized the problems in third party e-commerce logistics service problems that the scholars paid attention to in current research. And combined with participate subject, it found out the key factors influencing the service, and drew the critical factors’table. Again, based on further analysis of the critical factors, the paper researched relationships between main factors in e-commerce third-party logistics service system, and drew the causal diagram for it. Then, the paper established the system dynamics model, and verified and analyzed the model using a case. Finally, combining with full-text analysis, the paper proposed some effective measures to improve the third-party logistics services. The innovation point of this paper lies in:on the basis of the result about electronic commerce logistics including domestic and international literature research, the paper determined the third-party logistics of e-commerce for the research field, and summarized the key factors impacting on the third-party logistics. Then, it set up a system dynamics model for third-party logistics services of e-commerce. Through the simulation of third-party logistics services, the paper explored some measures and methods solving the bottleneck problem of the third-party logistics services.