Study On E-channel Operation Strategy Of China Mobile Group Guangdong Co., Ltd.

As the mobile communication technology and the rapid development of Internet technology, electronic channels have been gradually from the past as the channel of the supplement of the entity, the development becomes telecommunication operators indispensable marketing channels and customer service channel, electronic channel of communication industry has become a more and more efficient development future competition, the influence of the factors. Guangdong communication industry in the national competition between has been in a relatively fierce status. Therefore, China mobile communications group guangdong Co., LTD is necessary for the operation mode of the electronic channels and development strategies on the more thorough research, enhance the enterprise electronic channel operation of competitiveness, to promote guangdong mobile in the local market share of ascension.This paper discussed the related theory of electronic channels and related research results firstly, with the domestic and foreign electronic channel operation status of China mobile electronic channel of development and competition in the field forms are analyzed, foreign operators and related enterprise in the electronic channel operation of experience, analysis the China mobile communication industry in electronic channels in the process of competition advantages. Then according to the main purpose of this study, the China mobile communication group guangdong Co., LTD in recent years of operation condition of electronic channel according to the four core channel one system research. Based on this, the use of empirical research analysis method, and combining with actual cases, and find the China mobile communication group Co., LTD. Of guangdong electronic channels in the process of operation of the existing problems and causes. The last of the further development of the electronic channels from strategy, channel, business, service four aspects give advice.