The Study On Competitiveness Of Financial Institutions Of Gansu Province

In china,the economic and financial development is continued to be driven by the economic and financial globalization. With the accelerating pace of financial globalization and the full liberalization of China’s financial markets, the competition of financial markets will become more and more intense in China. With the development of China’s rapid economic,the Gansu province which is located in the western region continues to accelerate the pace of reform, and economic and financial is Increasingly improved.In Gansu, the financial institutions of local corporate make a tremendous contribution for Gansu economic and financial development, and especially for rural economic development. With the increasing types and quantities of the financial institutions,the competition in the financial markets will become more and more intense in Gansu. So how to improve the competitiveness of the local corporate financial institutions in Gansu province for fierce competition has become an urgent problem.Firstly,in this paper,the research results of competitiveness are reviewed and summarized in theory from domestic and foreign. Secondly, including the concepts and theories of competition, competitiveness and the competitiveness of commercial banks, the theory on the competitiveness of enterprises is reviewed systematically, and the connotation of competitiveness for the commercial bank is defined. Once again, based on the training samples of12commercial banks data which is publicly collected, an empirical analysis for the competitiveness of local corporate financial institutions is carried out using Matlab R2009a software. Integration of the BP neural network outputs using D-S evidence theory, the final ranking for competitiveness of local corporate financial institutions was obtained in Gansu. Finally, the empirical results of the study are evaluated and analyzed, and the countermeasures and suggestions for enhancing the competitiveness of Gansu’s local corporate financial institutions are presented.