Shenzhen Sullair Company Service Marketing System Optimization Research

With the rapid development of science and technology, the market competition of products became more and more homogeneous, the service industry to gradually increase the proportion. In the China, development of society and economy appeared industrialized backward industrialized transition feature. Service marketing in the traditional product marketing has increased specific gravity; service marketing will become the enterprise economic development of the new profit growth point. As a traditional mechanical manufacturing enterprises, Shenzhen Sullair Asia Industry Co.,Ltd(SSAI) are faced with traditional products marketing of slowing growth. In counterparts, advantage compared gradually with trend to status fuzzy. Therefore, an urgent need to SSAI service marketing system to conduct in-depth analysis, in order to achieve the company’s new profit growth.The paper takes SSAI as the research object, into the management of services marketing concept, use the PEST model analysis SSAI’s internal and external environment, through the SWOT model analysis SSAI’s Strength, Weakness, Opportunity, Threat, and analysis of the SSAI in the B region of WO(Torsion Type).Secondly, analysis the SSAI’s present situation and the existence problem. Again, for the SSAI’s service marketing system in the organizational structure, service value-added products, service brand and main business processes is proposed to optimize the scheme. Finally, for the implementation of safeguards SSAI service marketing system optimization strategy.All in all, with the economic and social development, the traditional mechanical manufacturing enterprises rely solely on the assembly and manufacture of marketing model no longer meets the new situation. SSAI and other industry development of the new secret weapon are service marketing system building and optimization.