Research On The Development Of Rural Cultural Tourism Under The Background Of Industrial Convergence

With the rapid development of science and technology and economy,the combination of rural culture and tourism under the background of industrial integration has become an important trend of industrial development.Through on-the-spot investigation and a lot of reading,this article combs and combs the relevant literature,under the background of industry fusion,the development route of the rural cultural tourism in Nanyang,adopts the literature analysis method,the questionnaire survey method,and so on.This paper studies the characteristics of rural culture in Nanyang,analyzes on the preference of rural tourists in Nanyang,evaluates the integration degree of rural tourism and cultural industry in Nanyang,and combines the theory of industrial integration with the theory of sustainable development of tourism,and makes a comparison and classification of the characteristics of rural culture in Nanyang and analyzes the preference of rural tourists in Nanyang.The theory of industrial value chain,focusing on the analysis of the integration in the industry Under the background of Nanyang rural cultural tourism development motivation and influencing factors,and according to these factors choose the appropriate integration method.First of all,from the perspective of integration,the integration of rural tourism and cultural industry is summarized.Find out the emphasis and research significance.Secondly,under the background of industrial integration,this paper makes a more detailed and in-depth discussion on the integration path between rural cultural tourism and rural cultural and creative industries,analyzes the general situation of rural resources in Nanyang,and analyzes the development status of cultural and tourism industries;By analyzing the problems of rural cultural tourism in Nanyang and the necessity of the integration development of cultural tourism in Nanyang,a conclusion is drawn.Through the development of rural culture and tourism industry in Nanyang The problems existing in the development of rural cultural tourism in Nanyang are obtained by quantitative analysis of Nanyang.In the end,this paper,taking the example of Nanyang as an example,studies the problems existing in the process of the integration of rural tourism and cultural industry in Nanyang city through the combination of the questionnaire and the data analysis,and puts forward the corresponding countermeasures,namely,from the promotion of the science and technology level and the whole market resources,Strengthen policy guidance,deep-cut cultural connotation,build brand awareness,and attract tourism talents to promote the integration of dynamic cultural industry and rural tourism.