Tourism Enterprise Informatization And The Performance Research

Tourism as a directly facing the consumer industry, is an open system, information throughout the whole course of the tourist activities, is to determine the tourism enterprises survival and development key. From the consumer point of view, with the improvement of living level and the tourism experience, the demand for the quality of the feature is increasingly apparent, so as to put forward the higher requirements for information. For the tourism industry, tourism attractions, from planning the development of statistical information, to determine the target market, make the market competition strategy, need strong information support. The twenty-first Century is the information industry and the leisure and entertainment industry high speed development time, to carry Cheng, Elong, Taobao represented by the development of electronic commerce will lead us into a new era. The2000Golden Tour Project also make the tourism informatization tide began to enter into all aspects of tourism enterprises. In January9,2011, China Internet Network Information Center in Beijing issued the" twenty-seventh China Internet Statistics Report", report shows, up to2010the end of12, the scale of China’s Internet users reached457000000by the end of2009, compared with an increase of73300000, the network shopping user annual growth of48.6%, users are the fastest growing application, adumbrative more economic activity into the Internet era.Wu Jiapei (1999) put forward," regardless of the technology level, or the levels of knowledge, or the level of industry, eventually in the economic development and social progress are reflected. At the same time,’’is a process, from the beginning to the end, to gradually evolve slowly. Therefore, information from industrial economy to information economy, from industrial society to information society, the dynamic evolution process." Chen Yu (1999) argues that:" information including industrial informatization, the informatization of national economy and social informatization, three basic levels". Zhou Hongren (2008) also proposed a theoretical model of the informatization, informatization process is regarded as a mapping process, and gives the information theory defines:" informatization is our life in the physical world by homomorphic mapping its conversion into the digital world; at the same time, and using the inverse transform the digital world is converted to the physical world as we know, and transforming the physical world of tools. On homomorphic mapping process, we use is the core of the information age industry, information technology industry (ITI, including microelectronics, computer, communication and software industry) and information content industry (ICI).Based on the previous papers at domestic and abroad research, this study is intended to informatization basic theory as the guide, in the analysis of the relevant research results at home and abroad on the basis of analyzing the connotation of informatization, and economic characteristics, explore the tourism enterprise information platform to promote enterprises performance target realization, construction of tourism informatization to promote the development of enterprise structure model, from the power, the respect such as the environment, in-depth exploration of tourism information platform to promote tourism enterprise performance mechanism, and to the tourism enterprise informatization development as empirical analysis studies, put forward to promote the tourism informatization of enterprise performance ideas and measures. The paper in an effort to break the enterprise performance by means of informationization development problems, promote economic growth and the transformation of economic development mode, accelerate the integration of information technology and industrialization, the current hot research field, exploring and pioneering thinking and research.