The Impact Of Informatization On The Development Level Of Rural Tourism

With the decline of the contribution rate of agricultural development to rural economic growth,rural tourism has become an important engine for rural economic development.China’s rural tourism has sprouted since the 90 s of the 20 th century and has achieved a series of development results,but there have also been problems such as lack of high-quality talents,low product competitiveness,and destruction of the ecological environment.The extensive use of information technology provides new opportunities for the transformation and upgrading of rural tourism.In this context,this paper takes Jiaxing City as an example to empirically analyze the impact of informatization on the development level of rural tourism.Based on the statistical data of rural tourism and informatization in Jiaxing from 2000 to 2019,this paper constructs an evaluation system for the development level of informatization from the perspectives of infrastructure,hardware equipment and consumption impact,and empirically analyzes the impact of informatization on the development level of rural tourism.On this basis,policy suggestions to promote the development of rural tourism informatization are put forward.The main research conclusions are as follows:(1)From 2000 to 2019,rural tourism in Jiaxing City has been well developed,and the level of information development has also been significantly improved.(2)Informatization improves the allocation efficiency of rural tourism resources and stimulates the vitality of the potential tourism market by promoting the coordination and flow between factors.(3)The improvement of information infrastructure,the use of hardware equipment and the increase in application consumption have optimized the supply of rural tourism services and products,improved the tourist experience and improved the level of rural tourism development.Based on the above analysis,the following policy suggestions are put forward:accelerate the construction of rural tourism informatization infrastructure by increasing financial support,strengthening overall planning,and improving the governance system;Promote the use and popularization of information hardware equipment through promotion and marketing,strengthening research and development,and establishing operation and maintenance mechanisms;Improve the consumption level of information applications by formulating information standards and specifications,establishing information sharing mechanisms,and accelerating personnel training.