The Study On E-commerce Mode FBA Applied In Company A

With the development of economy and the internet technology continues to mature,People from all over the world more and more apt shopping online via this convenient wayfor trade, it shows that the development of e-commerce has become the trend of thedevelopment of The Times and the inevitable product. In China, the network shoppingmarket and trading indicates a growing trend of scale, facing to increasingly fiercecompetition environment of the e-commerce industry, Enterprises have to seek forinnovation, find the appropriate e-commerce mode for enterprise development, try toimplement new e-commerce mode in the enterprise, improve operation process, addservice values, finally enhance the customer experience.This thesis took innovative e-commerce mode FBA（Fulfillment By Amazon）incompany A as the object of study, analyzed the necessity and feasibility that e-commercemode FBA put forward in company A with the general theories of e-commerce mode, drewthe conclusion that “Merchant is also our customer” as service tenet. Then this thesisstudied the current implement status of e-commerce mode FBA applied in company A byusing the analysis method of value stream mapping, found the appropriate way to analyzeand improve operation process of e-commerce mode FBA from value added perspective,finally achieved the goal of value stream increment for company A.