Construction Of Foundry Core Competitiveness In The Two-dimensional Competitive Structure

The original equipment manufacturer model is the important channel of developingcountry enterprises inset into Global Value Chain and into international division system.But a large number of empirical analysis shows that the original equipment manufacturerbusiness of China is facing multiple challenges with inherent low-end and external marketfluctuations, lead to the original equipment manufacturer missing the competitiveadvantage, and thus it is necessary for the original equipment manufacturer to build it’score competitive power. This article strictly within the framework of the "OEM mode",that is not involve the condition that the original equipment manufacturer to its own brandbusiness model transformation and upgrading, discussing the build path of the originalequipment manufacturer’s core competitiveness in theory. In the special background oftwo-dimensional competitive structure in the OEM market, based on the Rent theory toanalyze the competitive advantage of the original equipment manufacturer, obtained that tochange “the competition paradox "phenomenon of the original equipment manufacturer,must by change the OEM embedded power to OEM controlling power, that is the processof the original equipment manufacturer ’s core competitiveness construction. Though eachscreening of the OEM embedded power, ultimately concluded that the traditional OEMembedded power mainly with labor resources can not become long-term corecompetitiveness of the original equipment manufacturer, only by the reputation assetdynamic building process from the encoding technology of capital to hard-coding thetechnology of capital, then to can not be encoded technology capital. Eventually formedthe OEM controlling power, change the competitive structure of the original equipmentmanufacturer, and get sustainable core competitiveness. Finally, make relevant policy recommendations for this study.