The Research Of Foxconn's Competitive Strategy

Driven by the reform and opening-up policy,several our OEM enterprises are in the forefront of OEM and have established a good relationship of cooperation with the international well-known brand manufacturers,which successfully enter the global value chain system,as well as timely launch its private brand products.However,located in the bottom of the industrial chain,the major of the medium and small-sized OEM enterprises are short of the core-competitiveness of sustainable development and put into a tight spot with a meager profit.It is urgent to set up the core-competitiveness enhance its position in the global value chain for the further development.Taking FOXCONN as an example,according to its position in the market,this article has analyzed the advantages and disadvantages of internal and external environment of FOXCONN.Combined with the status quo of electronic equipment manufacturing industry,the text have summarized the group's strengths,weaknesses,opportunities and threats with PEST analysis and Potter five forces model,as well as sum up its successful competitive strategy in OEM mode.The paper is divided into three parts for related research.The first part is the introduction,which explains the background,contents and methods of OEM produce and analyzed the related researches of OEM at home and abroad.The second part is the analysis about the factors what influence to make strategic decisions.Including FOXCONN external macro-circumstances and the internal micro-circumstances,cleared its strengths and weakness,these factors are significant impact on development of corporate strategy.Combined the inner and outer circumstance of FOXCONN,the third part has evaluated its competitive strategy by SWOT analysis and analyzed the OEM enterprises' required conditions to develop their private brands as the reference instances for numerous medium and small-sized OEM enterprises' strategic decisions in our country.It is able to make the OEM enterprises form a more comprehensive and systematic understanding about OEM strategic goals and methods.It can also be the reference to guide the OEM enterprises which have not yet cleared their competitive strategy and no core-competitiveness in a highly competitive market economy.