Study On The Operation Model Of Suzhou Taihu Yacht Club Company

Business model is an important part of enterprise management; it is a profound impacton the development of the enterprise. In different stage especially enterprise strategictransformation period, business model also need to undertake corresponding adjustment forachieving the strategic goal, in order to ensure the business model for the continued role.This paper studies Suzhou Taihu mercury yacht club that is the first Chinese companyof the private membership yacht club with international level and integration. It analyzesthe existing business strategy and business model and finds the existing problems by thestrategic analyzing method.This paper also provides a strategic management goals inaccordance with the club’s strategic requirements. On the basis of the goal of strategicmanagement, this paper analyzes the club’s existent business model system and finds theexistent problems and redesigns the right business model by use of the suitable businessmodel techniques.This paper does the following efforts: firstly, during analyzing and designing businessmode, really realizes the importance of the accordance between the corporation’sdevelopment strategy and management strategy; Secondly, studies the business model ofthe club and the yacht industry and brings forward relative suggestions; Finally, redesignsthe Suzhou Taihu mercury club&marina’s business model systems. This paper ismeaningful for the like the yacht club’s enterprise management.