The Research On Traveling Consumption Behavior Of South Korean Tourists In Zhangjiajie

Tourism consumption behavior throughout the process of travelling. From consumer demand, consumer motivation to purchase decisions, and then to the realization of the purchase, tourism consumers have to experience a step from psychological one to behavior process, this is consumption behavior process. From the view of tourism consumers, the classification of the process involves five stages—identification of tourism needs, collection of tourism information, choice of tourism purchase scheme, tourism experience and the stage after tour. Corresponding problems need to be solved on each stage. The whole process is a recycle one, the results of consumer behavior is not only related to the purchase, tbut also affect the purchase next time.With the continuous development of the economy in recent years, Hunan has entered a new stage in its inbound tourism industry. Lied in Hunan province, with its beautiful scenery zhangjiajie has become one of the most important tourist areas in China, and is also famous in the world. The inbound tourism in Zhangjiajie has been on the rise, and Korea tourists remain the largest source in the wolrd.Based on the five stages of tourism consumption behavior, some thories of tourism consumption behavior and Tourist psychology, this paper undertakes empirical research on south Korean tourists’consumption behavior in zhangjiajie, analysis related data, and uses the mathematical statistics methods to analyze the characteristic factors of population of south Korean tourists in zhangjiajie and tourism consumption behaviors.First of all, this paper has reviewed the research on tourism consumption behavior and its process, and defined consumer’s behavior. Meanwhile, it analyses both the internal and external factors that influence south Korean tourists’travelling behavior in Zhang jiajie, which lies a foundation for the empirical analysisSecondly, this paper has established south Korean tourists’consumption behavior pattern based on the analysis of south Korean tourists’demographic factorsin zhangjiajie and descriptive analysis of consumer behavior characteristics, and correlation analysis of the both above. thirdly, based on south Korean tourists’consumption behavior pattern in zhangjiajie, and aims at tourism market in Zhang jiajie, this paper provided suggestions to promote tourism industry in our province.Finally, this paper proposed out some key points and shortcomings.