Study On The Development Strategy Of Suzlon Wind Power Enterprise

Nowadays turbine wind power is promoted in the countries all over the world, which is capability of industrialization and recycle green energy. Under background of shortage energy in the world and environmental protection, mostly governments support wind-power industry. And with some governments’law and favorable police to promote wind power industry, the requirement is raised rapidly in the wind power market of internal and international environment, especially after the Copenhagen Climate variety convention, it is the main way to develop the renewable-cleanliness energy. Some countries will select the wind power to develop as we have mastered all the maturity technology of the wind power. As the forecast above all, the wind power in the world will enter into a golden age of the development.Based on the theories of the Management of Strategy Concepts and central competitiveness, this study will analyze Suzlon’s macroscopic view policy environment, industry environment, internal environment, competitor capacity. After analyzing the competitive of the company, the author makes up a strategic aim, drawing out three optional strategies:discrepancy, low cost and integration in the light if its industry features. Moreover, this thesis evaluates how these schemes effectively strengthen the key competitive power of the Suzlon, puts forwards that the development of new company should be the full implementation of the discrepancy in the current situation, and continuously upgrade the product competitive advantage, and gradually win the market. Some measures are taken to put the developing strategies for improving the enterprise’s core competitiveness into effect.This article research conclusion:within the competition market, Suzlon must exploit its strong points and avoid exposing its weaknesses; expand own nuclear heart advantage; use own resources and the superiority fully; excel at the domain development to oneself; develop the low cost strategy; implement through the control purchase cost and the fine profit production management; establish ways on low cost enterprise spirit, only in this way can Suzlon make the stable development and continuous prosperity.