The Study On The Wind Power Development Strategy Of Guangxi Guiguan Electric Power Co., Ltd

As the global economy is developing at a very high speed, energy demand wasincreasing rapidly, energy demand is growing rapidly and the pollution problem hasaroused the attention to the development of renewable energy. As a new type ofrenewable energy, wind power is paid more and more attention and became theinevitable choice of developing the national’s renewable energy. On the basis of thedevelopment of hydropower, Guangxi Guiguan Electric Power Co., Ltd is activelyexploring the road of developing wind power. The company has just begun, and notyet formed a set of long-term planning for the development of the strategic direction.The main purpose of this article by using the domestic and international developmentresearch wind power industry, propose the development of strategies and developmentstrategy, hope to offer a theoretical basis for the development of the company.Firstly, I did research of development of the status quo, wind power developmentand introduction of the experience of electricity and strategic management of therelevant concepts and provide the theoretical foundation for the whole article.Secondly, analyzed the companies’ situation and developing environment, andfound the opportunities, weaknesses, strengths and threats of the company and offereda theoretical basis for the development of the company.Thirdly, using SWOT analysis to find the problems of the company’sdevelopment and suggest the company’s strategic objectives and priorities.Lastly, established the developing strategy for Guangxi Guiguan Electric PowerCo., Ltd and provide suggestions for the development of the company.This article according to Guangxi Guiguan Electric Power Co., Ltd in their actualconditions of study and proposals at this juncture in our development strategy shouldbe taken on Expansion strategy, low-cost strategy, Guangxi Guiguan Electric PowerCo., Ltd has good prospects for wind power development, in the future development make full use of existing conditions took the opportunity to develop the advantage,although the situation developed good, but many factors are limiting the electricitysector development. in the development situation, we should implement the strategyand financing strategies and cultural integration strategies. Therefore, we shoulddevelop the future development of strategies to better plan their future development.