The Research About Logistics Development Strategy Of West Harbor General Wharf Branch Of Yantai Port

At present, ports of the second generation is still the mainstream of development among main ports of the world, but with the globalization of economy, internationalization of the market and information network, a number of large ports have switched to ports of the third generation.Modern ports are developing rapidly, the traditional model has been unable to meet demands of port development, advanced foreign ports are adjusting structure and forming alliances to gain advantage and evasive risk, they are on the road of modern port logistics. Domestic modern port logistics is behind international level, with Chinese economic status in the world becomes more and more significant, especially after the financial crisis and debt crisis, the international situation has become more complicated, Chinese trade status in international is unshakable. Cargo throughput of Chinese ports has become the first of the word; some ports become one of the top ten ports in the world. However, this is only the growth of the quantity; we should find development of modern port logistics of China is behind that of developed countries. Domestic port entrepreneurs are aware of the gap and most of them devoted to learning from foreign ports to adjust structure and let the development of modern port logistics in the ranks.Port logistics has frequently appeared in the academic research and the various media in recent years. Modern port logistics system is established based on the theory of supply chain, it puts the port as the most important node in a supply chain and then uses integration of the resources in the supply chain to the entire supply chain optimal efficiency and revenue maximization, and balance the interests distribution of all parties in the supply chain.West Harbour General Wharf Branch of Yantai Port set up in the second half of the year2011,which is a branch of Yantai Port shares.The only way it must pass is to develop the port logistics actively.Under this background, this paper firstly researches relevant theories on port logistics and analyses port logistics development situation of several major port in Europe and in the neighboring,then summaries their successful experience;it elaborates port logistics development situation of West Harbour General Wharf Branch of Yantai Port,and advantages and disadvantages, opportunities and threats of West Harbor General Wharf Branch of Yantai Port to develop modern port logistics.It use grey forest method to predict wood throughput and analyses result; based on the above theory research,empirical analysis and forecasting results,it formulates logistics strategic positioning and strategic planning, and puts forwards the corresponding strategy combined with the situation of West Harbor General Wharf Branch of Yantai Port,.