Concerning Promoting Port Logistics Competitiveness Research Of Yantai Port

With the development of economic globalization, the international tradeincreasingly frequent. As the main shipping channel, port’s strategic positionstrengthen increasingly, and has become important depending on the countriesparticipate in international competition. At present, domestic and foreign ports have tospeed up the planning and construction of port logistics. As the first batch of opencoastal cities in China, yantai, the geographical position is superior, solid economicfoundation, remarkable achievements " develop city depend the port " strategy, but asthe group of the rise of the bohai sea port, port advantage gradually loss, developmentis faced with severe challenges. For this port, therefore, how to in the fiercecompetition in alignment with objectives, clear positioning, outstandingcharacteristics, build a competitive international port, will be a serious and significantproposition.Paper in the review of port logistics at home and abroad on the basis of studyingthe theory and practice, put forward the basic definition of port logistics, mainfunction and development trend, to make the port of port logistics developmentstrategy provides the theoretical aspects of the related basis. Through to the port ofport logistics external environment and internal condition analysis, PEST analysispoints out the port of port logistics industry is facing four major opportunities andthreats, itself has three advantages and four disadvantages of the big four. Combinedwith the success of the port development mode at home and abroad, using the SWOTmatrix, the set out of the port the four development of port logistics developmentstrategy: port of abdominal linkage strategy, harbour city integration competitionstrategy, differentiation strategy, industrial cluster strategy, with advantage, grasp theopportunity and cope with competition.Finally, concerning the implementation of the strategy of port logisticsdevelopment, put forward the scientific development planning, expanding economichinterland, promoting port linkage, linkage, the implementation of the harbour citydevelopment of port-vicinity industry, service to create brand, to participate in portalliance, promote the informatization construction, implement the strategy of talentnine specific measures to enhance competitiveness.