Research On Changes In World Cruise Tourism Market Configuration And Its Influence On Cruise Tourism Development Of China

In recent years, world cruise tourism industry has rapidly grown. As a new tourism form, cruise tourism has been greatly recognized and well received around the world, spreading from North America, Europe to Asian-Pacific area. As China’s improving in comprehensive national strength, China has gradually been brought into world cruise tourism development system, and become an important cruise tourism-generating region and destination area. So the changes in world cruise tourism market pattern would greatly influenced China’s cruise tourism development. In order to better deal with the influence, the research combines oligopoly theory, cooperation-competition theory, point-line theory and marketing mix theory, to fully analyze world cruise tourism market pattern change characteristics and its influence to cruise tourism development in our country in detail, finally propose some advice. The paper mainly includes6parts:The first part is introduction, mainly elaborate on research background, research purpose and significance, research methods and relative concepts and theories involved, as well as draft technology roadmap.The second part is literature review; sort out current research status cruise tourism at home and abroad. Foreign cruise tourism literature review has been summarized and commented from the aspects of its economic influence, tourism-generating market, cruise destination, cruise lines, cruise port, and cruise register. Domestic literature review mainly involves research on cruise tourism market, cruise port cities, cruise economy, cruise tourism product.The third part analyzes change characteristics of world cruise tourism market pattern, mainly from points of market scale, market competition pattern, market distribution pattern, market structure pattern to fully analyze and summarize the change characteristics of world cruise tourism market pattern, which does foreshadowing for the following part.The fourth part analyzes the influence from four points mentioned above to cruise tourism development in our countryThe fifth part puts forward relevant tactics to deal with the influence of world cruise tourism market pattern changes.The sixth part is conclusion.