A Study On The Development Of The Chinese Korean Cruise Tourism Market Based On Tourists' Demands

Cruise tourism industry is considered one of the fast-growing tourism industries, and has a great added value. It has caught the most attention of the 21 st century of the future of tourism industry, with an average annual growth rate of 8%. With the continuous development of the Chinese tourism market, China will become the most competitive cruise tourism market in the region, followed by South Korea and Japan, as the center of the Northeast Asia, with the increasing possibility of the three countries(Korea, China, and Japan) to link up together in one cruise tourism product.In this study, South Korean cruise market "Big Customer" — Chinese cruise market as the center market, and the current situation of the market in South Korea were analyzed. The basic process of the study is based on many preceding related research studies, literature and investigations, and on conducting a questionnaire survey of Chinese tourists as the main target, and ending up with the basic features and characteristics of both the Chinese and Korean cruise tourism situation. According to the collected data and survey findings of the cruise tourism, while there are already many cruise lines between South Korea and China, South Korea has rich cultural resources, with cruise ports of favorable natural conditions. However, the large scale of the cruise has raised fundamental questions of the construction of special and expanding cruise integrated facilities, and etc. Moreover, the time when Chinese cruise tourists are visiting South Korea, the limited travel routes and the different languages both make it difficult to communicate. In order to solve this problem, a suggested proposal was presented for how to further improve the construction of infrastructure, to strengthen the market, and to develop tourism commodities.With the increase of the Chinese national income and the enhancement of tourism awareness, the cruise tourism market will continue growing, ushering a new era of the cruise tourism industry. Therefore, hoping this study will assist in the future research on cruise tourism market.