The Research On Tourism Attraction Of Water Park, Under The Perspective Of Tourists’ Perception

There are numerous rivers and lakes in China, glaciers, waterfalls and wetlands run throughout north and south of China, they are all rich in water landscape resources.Over the last decade, the development of Water Park has made remarkable progress in China, the number of Water Park has increased quickly, quality has improved steadily and it’s brand has been forming gradually.Water Park is an important window to reflect the water conservancy of great concern to pepole, also an important symbol of the modern water development, Water Park is the results of water culture construction, on the other hand, it is also an important carrier of water culture heritage and promotion.The construction of Water Park actively advocates an harmonious production and life style bewteen the human and water. The development of Water Park effectively creates the comprehensive benefits, ensure a better and faster development of Water Park in China. However, due to the shortage of publicity on Water Park, pepole’s current cognition level of Water Park is not high, many Water Park staffs and leaders lack of awareness on the great potential value of Water Park resources, even amount of pepole don’t think there are many differences between Water Park and other types of scenic, Water Park has no core attraction.Thus with Tourists Perception Theory and Push-Pull Theory, the paper try to study the tourism attraction of Water Park, under the perspective of tourists’ perception, in order to do some efforts in building Water Park tourism attraction.The study consists of five chapters. Firstly introduced the background of the study and reviewed the research status, then illustrated the questions, ideas and content of the study. Secondly, elaborated the knowledge of Water Park and tourism attraction, provided theoretical basis for the paper on Tourists Perception Theory and Push-Pull Theory.Then, combining the features of the Water Park, the paper analyzed tourism attraction generation mechanism and system structure of Water Park, the study found that the basis of the Water Park tourism attraction due to its aesthetic qualities, the strength of tourism attraction depends on the interaction of the pull, the push and the resistance.After that, the paper did the empirical analysis on Water Park tourism attraction, under the perspective of tourists’perception, taking Fuzhou potential tourists as the survey sample.The paper used the factor analysis method to extract the11major perceived factors, then with variance analysis to test whether there are significant difference to the major perceived factors with different demographic characteristics. Finally, on the basis of previous studies, the paper summarized the main conclusions and put forward a few countermeasures and suggestions of the Water Park for building tourism attraction.