Under The Background Of Informatization Of Real Estate Brokerage Company's Sales Operations Research

China’s real estate industry is one of the pillar industries for economic development, large amounts of capital and enterprise to enter this industry, the industry was a blowout state, industry competition. Real estate brokerage company is the intermediary agent in the real estate industry marketing company; assume the entire industry, most of the sales task, real estate brokers from the initial regional, entrepreneurial small companies, and gradually to the size of type, brand-direction development. Past two years, worsening the real estate industry regulation, transfer to within the industry, greatly increased the selling pressure, the development of real estate brokerage firm raised new challenges.Information technology and e-commerce is to promote economic development in the21st century, the initiative is to maintain long-term economic vitality of the lubricant. In recent years, real estate agents and e-commerce development has become a hot focus, real estate agent broker business managers are generally aware of the inevitable trend of information management, business agents and brokers is not only the efficiency of information improvement is the improvement of core competitiveness of enterprises. However, due to the slow development of industry compatibility and other factors, but few studies in this area, this study on the traditional sales model with the network marketing model combination selected in-depth analysis of information presented in the context of the future of real estate development of new agents and the specific implementation measures development model.